Date: September 5, 2025

Author: Marco Fanari, Head of New Business & Marketing at Genesis Design (autofachmann-autokaufmann.de)

 

Design is one of the most complex processes in automotive development. It requires anticipating several years ahead to ensure that a concept not only looks appealing but also follows a clear and consistent vision.

 

Key insights from the article:

Emotion meets logic: While tastes differ, great automotive design often begins with an emotional spark that transcends trends and regional preferences. The key is a concept that feels seamless and authentic.

Regional sensitivity: Designers must anticipate cultural expectations—what appeals to customers in China, Northern Europe, or the U.S. can differ significantly.

Form and impact: Shapes and lines convey emotions—symmetry expresses harmony, asymmetry signals dynamism, horizontals suggest calmness, while diagonals imply motion.

Inspired by nature: Proportions like the Golden Ratio and Fibonacci sequences, common in nature, bring intuitive harmony and timeless beauty into design.

 

A striking example comes from Genesis Design with the “Aviera EV8 Spyder”. This open two-seater merges classic performance emotions with modern electric mobility. Instead of concealing technology, its high-performance capacitors are deliberately showcased—turning engineering into an aesthetic statement. With sharp geometries, contrasting surfaces, and precise light edges, the EV8 creates visual energy that is both futuristic and emotional.

 

This contribution highlights that vehicle design goes far beyond aesthetics—it is about creating an emotional experience, culturally relevant, and shaped by visionary thinking. Genesis Design’s Aviera EV8 Spyder embodies exactly that.