GENESIS DESIGN

DEDICATED PASSION SINCE 1998

A warm welcome to Genesis Design, the soul of design and center of creation, where expertise, passion and performance generate an unique value enhancement. We combine strategic brand and product consultancy with creative design development.

SOUL

Completing tasks together and working together in our studio is an important part of our culture and our unique team spirit. When work becomes a lifestyle, results with a soul are not far away.

Not losing the products emotional intention while incorporating production requirements is what we refer to as “Realizing Emotions”.

FASCINATION

From project start to public launch we value exchange. It is important to us that we always keep you up to date and make decisions comprehensible. Experts in visual presentation guarantee mouth-watering experiences for clients and their targets.

„Passion is the genesis of genius.“ (Galileo Galilei)

Rainer Mueller
Co-Founder · Managing Director

As Managing Director and Co-Founder, Rainer Mueller drives the studio by merging technology, strategy and design into a single cohesive force. For him, design is the key that unlocks emotion, usability and innovation simultaneously – and it is this philosophy that has established Genesis Design as a trusted partner for global clients across automotive, marine and consumer products.

Dirk Juergens
Co-Founder · Design Director

As Co-Founder and Design Director, Dirk Juergens brings rare expertise in detailed design and Class-A surfacing to every project. His work ensures that precision is not a finishing step – it is the standard from the very first concept. Every surface, every detail and every design decision reflects his commitment to excellence that is both visible and felt.

PASSION

Key to our success are our people and our culture. They bring the identity of Genesis Design to life, defined by our vision and attitude.

And a great team needs an environment that inspires and motivates them to perform at their best. A workplace that is built upon our culture and enables creativity and team work to thrive.

VALUE

Together we are a team of perfectionists. Our nature includes to constantly challenge the status quo and authenticity. Our core value says that every customer deserves to be served with the highest standards.

All this results in emotionally charged products.

Our Journey

Founded in 2002 on the belief that design shapes emotion and meaning, our studios combines creativity, engineering, and technology to deliver future-ready solutions across industries. Every project builds on our heritage of precision, innovation and human-centered thinking.

1998

First office Munich/Feldmoching
Entry into design development for the winter sports industry

2002

Genesis Design GmbH founded
Supplier number customer BMW

2016

Launched our all-new CI-Logo.

2019

Unveiling of AVIERA MOTORS - a brand of Genesis Design

2020

New Studio in Dachau. We relocated our design studio to a new space built for collaboration, creativity, and growth.

2024

Certified to TISAX and ISO 9001 standards. Genesis Design GmbH combines top-tier information security and quality management.

2025

World premiere of the SAY 52 on Palma International Boat Show - Our first yacht design successfully meets the water

2030

Future Vision and Milestones.

1998

First office Munich/Feldmoching
Entry into design development for the winter sports industry

2002

Genesis Design GmbH founded
Supplier number customer BMW

2016

Launched our all-new CI-Logo.

2019

Unveiling of AVIERA MOTORS - a brand of Genesis Design

2020

New Studio in Dachau. We relocated our design studio to a new space built for collaboration, creativity and growth.

2024

Certified to TISAX and ISO 9001 standards. Genesis Design GmbH combines top-tier information security and quality management.

2025

World premiere of the SAY 52 on Palma International Boat Show - Our first Yacht design successfully meets the water.

2030

Future Vision and Milestones.