• realizingEMOTIONS

SAY CARBON YACHTS

CONFIGURATOR

Developed by Genesis Experience Studio, the SAY Product Configurator transforms yacht configuration into an immersive, customer-focused experience. Prospective owners can explore and personalize their SAY yacht in real time, creating an immediate emotional connection to the product. Built on Unreal Engine and powered by Arcware cloud streaming, the experience combines outstanding visual quality with seamless global accessibility.

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Our Experience Design Process:

  1. Experience Strategy & Concept – Meaningful concepts rooted in brand, user needs and context
  2. Interaction & Interface Design – Intuitive and engaging digital and physical interactions
  3. Spatial & Environmental Experience – Immersive environments that bring brands and products into physical space
  4. Data Preparation & Real-Time Experiences – Preparing and optimizing product data and bringing it to life through interactive, real-time experiences
  5. Emotion & Engagement – Meaningful touchpoints designed for clarity, emotion and lasting impact

One Vision - One Workflow

From the initial concept and user experience to data preparation, real-time visualization in Unreal Engine and final deployment, the entire process was developed in-house at Genesis Design. The result is a fully integrated digital sales experience that brings the SAY brand and its products to life – strengthening customer engagement, brand perception and sales impact.

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Experience Link

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