IDEATION AND DESIGN
INITIAL CONCEPT
The aim of the design was to consciously shape the vehicle in such a way that this interplay creates an impact and dynamism. For both the AG and M versions, the characters were carved out in divergent ideation loops.
TECHNICALREFINEMENT
After the initial market research and concept identification, the designs were industrialized in the convergent phase with regard to numerous requirements. The art here is not to lose the emotion of the early ideation phase and not to dilute the core message of the product despite more and more technology flowing in.
In addition to the authenticity of the product, a special focus was placed on the visualization. This should be fun for the viewer, underline the value of the product and present the technical components.
