FROM A TO B - AND THE EXPERIENCE IN BETWEEN

ENHANCED MOBILITY

The mobility transformation continues to move forward. New manufacturers and industries are entering the business field, established ways of thinking are being challenged. Mastering this challenge holistically is where the true progressiveness of humanity will be derived in the future. For the time being, we divide the mammoth task of new mobility into smaller segments. Using the AVIERA GD as an example, we show approaches to solutions as to how sub-segments of individual transport can be represented both technically and in terms of design. Although many questions regarding future mobility are currently unanswered, one basic human need is unlikely to change in the near future: the desire to move, the urge to discover new things, the longing for experience.

FEELGOODEXPERIENCE

Values and demands on the mobility of tomorrow are changing. What used to be considered a given increasingly seems out of date. What is often wrongly argued as a restriction, even a loss of pleasure, offers, in our view, the opportunity for new worlds of experience. We salute the trend that has been going on for some time now to give more weight to the interior. Upcoming autonomous systems and drive types offer us designers the opportunity to interpret interiors in a completely new way. Almost every component may be discussed anew, its meaningfulness questioned. A land vehicle will continue to roll on wheels for the time being, all other components will be recombined. With the AVIERA GD, we are demonstrating our vision of the dawn of a new age. As grandiose as this may sound at first, the development of the automobile is advancing rapidly – and we would like to make our contribution to create the future responsibly.

WELCOMEONBOARD

seat belts were yesterday!

Our world is fast-paced, time is precious. Future generations are increasingly questioning the added value of individual transport. In our view, rightly so, the daily commute in urban areas is an additional burden for many. We would like to counteract this, first of all, by re-establishing positive emotions in the car as a product from the user’s point of view. A private retreat should be created, offering the opportunity to use travel time in a new way. Unobtrusive and geared towards the needs of the respective person. Emerging technologies will offer us opportunities especially here, the combination and functionality of which the customer often still hastily underestimates. We say it is time to revive the old familiar and to pick up upcoming buyer groups at eye level. The car is becoming desirable again!