- realizingEMOTIONS
How does a vehicle look and feel when autonomous driving meets an ultimate luxury experience?
The mobility of tomorrow is changing—and with it, the role of design. New technologies and autonomous systems open up new possibilities for both exterior and interior concepts.
For the exterior of the AVIERA GD, we deliberately move beyond traditional visual habits. The goal is avant-garde without overwhelming the viewer—a stylish balance between technology, emotion and strong visual presence. The vehicle becomes an extended self: a personal statement and the greatest possible accessory.
The interior follows a different priority. Autonomous driving creates the freedom to rethink the cabin as a private retreat—focused on comfort, individuality and a new way of experiencing travel.
With the AVIERA GD, we approached the CAS development with new values in mind: privacy, personal relevance and a more meaningful use of travel time. The challenge was to transform a spacious and comfortable passenger cell into a visually balanced and desirable vehicle.
Through the CAS process, interior space, exterior proportions and surface character were developed together—turning functional requirements into a coherent design.
The challenge was to strike a balance between a spacious interior with an innovative layout and a sleek exterior. To create a fitting introduction to the interior experience, we decided to incorporate a large, single-sided-opening gull-wing door
The focus is not only on showing the vehicle, but on communicating its character and the world it belongs to. In this way, CGI becomes more than a representation: it turns the design vision into a tangible experience.
