EMPOWER DETAIL DESIGN
mobility design implementation and industrialization
The Facelift Detail Design Project
The BMW THE2 Active Tourer with M Sport Package (MSP) was conceived as a decisive design upgrade, elevating the vehicle’s emotional appeal while reinforcing BMW’s sporty brand values within the compact MPV segment. The project focused on maximum customer awareness, clear differentiation from both predecessor and competitors and the introduction of a sharper, more expressive brand identity.
Our Mobility Design Process:
- Design Vision and M Sport Character
- Package – and Hard-Point – Integration
- Pedestrian Impact Protection and Euro NCAP Compliance
- Aerodynamic Performance & Thermodynamic Efficiency
- Production-Ready Class-A Surfaces
Contact
- We crafts vehicles and mobility experiences that are functional, emotionally resonant, and timeless, connecting people with movement and innovation.
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